What to do this upcoming Day of the Dead?

In Guadalajara, October arrives and we know the air and the streets will be filled with marigolds and tradition. The days leading up to the Day of the Dead are lived with an incomparable magic.

Preparations for the celebrations begin, and everything starts to turn orange—from local shops and homes to the markets. Altars bloom, and the aroma of pan de muerto announces the arrival of one of our most special celebrations in the entire country.

It is the perfect time to connect with our roots, pay tribute to those who have passed on, and enjoy all the activities that keep this beautiful Mexican tradition alive.

Get ready to discover and visit the experiences that will make you feel the spirit of the Day of the Dead even before November 1st and 2nd, and let yourself be enveloped by the history, art, and soul that characterize this celebration.

CARDBOARD AND TOY FAIR.

This traditional fair is set up every year in Parque Morelos for the Day of the Dead. It is a special place with over 70 years of history, reviving everything necessary to celebrate this Mexican tradition.

From October 7th to November 4th, you can visit to enjoy the offerings from local and visiting artisans, where you will find traditional toys like cup-and-ball games, spinning tops, sugar skulls, marigolds, papel picado, chocolate, and more; you can also taste delicious pan de muerto and regional sweets.

The atmosphere is very family-friendly, making it a great place to bring our little ones from an early age to share our roots, understand where we come from, and, above all, promote the intangible cultural heritage generated during these celebrations.

Admission is free. Located in the city center with extended hours from 10 am to 10 pm, you can plan your visit with ease and plenty of time.

DAY OF THE DEAD PARADE.

The Day of the Dead is one of Mexico's most iconic festivities, with roots in pre-Hispanic cultures fused with Catholic traditions from the colonial world. It is a moment to celebrate life and death, and to reaffirm cultural identity, community, memory, and art.

The parade, held every year, is an activity within this festivity designed to renew, express, and showcase creativity, technology, lights, and visual arts filled with symbolism.

You will see dozens of catrinas and catrines parading through the streets in elaborate costumes with artistic makeup, along with themed floats, monumental altars, and traditional dance and music—all celebrated in an atmosphere of festivity and tribute to our loved ones who have passed on and live on in our memories.

It will take place on Saturday, October 25th at 6 pm, starting from Av. Miguel Hidalgo between Av. Américas and Bernardo de Balbuena.Don't miss out on this unique experience!

CALAVERANDIA.

Calaverandia is the world's only Day of the Dead theme park, combining Mexican tradition with technology and immersive installations. In 2025, it will take place from October 22nd to November 9th at Parque Ávila Camacho, across from Plaza Patria in Guadalajara.

It offers shows and attractions such as the ALMA multimedia show, the 15-meter Grand Altar, the Omitlán themed village, the journey through the Underworld, and interactive zones with catrinas. video mapping, Mexican cuisine, and live music.

A unique experience that celebrates and transforms the Day of the Dead tradition into an unmissable sensory and emotional journey.

For more information and details, visit their social media: https://www.alteaemotions.com/calaverandia.php

TLAQUEPAQUE - DAY OF THE DEAD FESTIVAL.

The Tlaquepaque Day of the Dead Festival will be held from October 23 to November 2, establishing itself as one of the city's most anticipated events. This year, the theme combines a passion for soccer with Mexican tradition, paying tribute to figures like Pelé and Maradona with a 2,300-meter altar that aims to break records and attract over 360,000 visitors.

When visiting this "Pueblo Mágico," you will find catrinas, altars, parades, live music, theater, and cultural expressions throughout its streets, transforming them into a grand celebration of life and memory.

An authentic, multisensory experience that not only honors those who are no longer with us but also celebrates Mexican identity with creativity, color, and joy, making it an ideal plan for those who want to feel the spirit of the Day of the Dead.

Experiencing the activities leading up to this great festivity is a way to maintain and celebrate the connection between life and death. It is a tribute to the love that remains, the stories that shape us, and the beautiful way we remember our loved ones.

In Mexico, death is not the end, but the perfect reason to celebrate together once more.

See you soon.